Resourcesbrand deals

brand deals — guides for creators

Brand deals price three things separately — reach, content and usage rights — and creators who quote one flat number usually undersell. These guides cover rate structures, contract terms, FTC disclosure and negotiation from the creator side of the table.

8 guides · updated August 2026

TERMS TO KNOW

Usage term
The period a brand may keep running sponsored content.
Exclusivity
A clause blocking deals with competing brands for a period.
Ad disclosure
The required clear labeling of paid brand content.

BRAND DEALS — QUESTIONS CREATORS ASK

How do creators price brand deals?

Reach, engagement and usage rights each price separately u2014 flat follower math undersells usage-heavy deals. The guides cover rate structures and negotiation.

What disclosure do sponsored posts need?

Clear and conspicuous ad labeling per FTC and platform rules u2014 buried hashtags don't qualify. The guides cover compliant formats that don't kill performance.

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