--- title: "Schedule Instagram posts and TikTok posts from Sozee" description: "How to schedule Instagram posts and TikTok posts with Sozee's Social Planner: connect accounts, write the caption, pick a time and read results in Analytics." url: https://www.sozee.ai/guides/schedule-posts category: "Post and grow" updated: 2026-11-11 --- # How to schedule Instagram and TikTok posts > Social Planner is Sozee's built-in scheduler. Connect your character's accounts once, then schedule photos and videos to Instagram, TikTok, X, Facebook, Reddit and Fanvue, and see how each post did in Analytics. Post and grow · 6 min read · Updated 2026-11-11 ![Three photos made in Sozee and ready to post: a café, a corner shop at night and a mirror selfie.](https://www.sozee.ai/assets/gen/golden-hour.webp) ## What you'll learn - How to connect Instagram, TikTok and other accounts - How to create and schedule a post - How to set your posting times - How to read your results ## Where to find it **Social Planner** is in the top navigation. On the left you'll find **Posts**, **Calendar** and **Analytics** under Publishing, and **Connected Accounts** and **Schedule Settings** under Settings. The **New Post** button sits at the top. > **Good to know** > > - Social Planner is part of the paid plans, including Pay As You Go. > > - Accounts are linked per character, so each character posts to their own accounts. Use the **Creator** menu at the top left to switch between characters. ## Step 1: connect your accounts 1. **Open Connected Accounts** In Social Planner, choose **Connected Accounts** and pick the character the accounts belong to. 2. **Add a platform** Press **+ Add Instagram**, **+ Add TikTok** or the button for any platform listed: Instagram, TikTok, Twitter/X, Facebook, Reddit and Fanvue. Sign in on the platform's page and approve the connection. *In the app:* ![The Connected Accounts page for one character, listing Instagram, TikTok, Twitter/X, Facebook, Reddit and Fanvue, with Add Instagram highlighted.](https://www.sozee.ai/assets/guides/schedule-posts/app-1-connected-accounts.webp) *Each platform has its own add button (1).* 3. **Come back to Sozee** A banner confirms the account is connected. You can add more than one account per platform. > **Instagram and Facebook** > > Before connecting, make sure you're logged in to the right account in your browser. Sozee reminds you, because the platform connects whichever account is signed in. ## Step 2: create and schedule a post 1. **Press New Post** Or start from the content itself: every photo and video in your Vault has a **Schedule Post** button. 2. **Choose where it goes** Under **Post To**, pick the platforms. A platform you haven't connected yet is greyed out. *In the app:* ![The Create Post window with Post To at the top, Publishing at in the bottom left and Schedule Post in the bottom right.](https://www.sozee.ai/assets/guides/schedule-posts/app-2-create-post.webp) ***Post To** (1), the publishing time (2) and **Schedule Post** (3).* 3. **Add the media** Use **Browse Vault** for something you made in Sozee, or **Upload** an image or video. 4. **Write the caption** Type it in the caption box, or use **Draft with AI**: enter a **Post Topic**, choose a **Brand Voice** and let Sozee write a first draft for you to edit. 5. **Set the platform options** Each platform has its own settings. On Instagram choose the **Format**: Photo, Carousel (up to 10 items), Reel or Story. On TikTok choose who can view it and whether to allow comments, duets and stitches. Reddit needs a subreddit. 6. **Pick the time and schedule** Under **Publishing at**, choose a date and a time from **Quick Times** or **Custom Time**, then press **Schedule Post**. > **Post right away** > > To publish a scheduled post now, use **Publish now** on it in **Posts** or the **Calendar** and confirm. ## Step 3: set your posting times Open **Schedule Settings** to set your **Timezone** and your daily posting slots. Every date and time in the calendar and posts list shows in that timezone, and empty slots appear as suggestions you can fill. - **Pick slots you can keep.** Two or three a day you'll actually fill beat eight that sit empty. - **Reorder with the arrows.** In **Posts**, use **Move up** and **Move down** on a post that hasn't gone out yet. - **Check the calendar weekly.** The **Calendar** view shows gaps at a glance. ## Read your results **Analytics** shows how your posts are doing. Filter by **All Posts**, **Via Sozee** or **Organic**, and by the last 7, 30 or 90 days. - **The totals.** Total posts, impressions, reach and likes. - **Platform Overview.** Impressions, reach, likes, comments, shares and engagement for each platform. - **Follower Growth.** How your audience is changing. - **Post Performance.** Every post with its numbers, so you can see which ones worked. > **Make more of what works** > > Look at your top few posts each week and ask what they share: the shot type, the time, the caption, the format. Then make more like them. [Agent](/guides/ai-agent) can draft the next batch and schedule it from the same chat. *Made in Sozee:* ![A blonde woman in a grey hoodie working on a laptop by a café window.](https://www.sozee.ai/assets/gen/golden-hour.webp) *Café* ![A woman with a black bob holding a green drink in a corner shop at night.](https://www.sozee.ai/assets/wall/w-4.webp) *Night out* ![A woman taking a mirror selfie in a grey sweater and jeans.](https://www.sozee.ai/assets/wall/w-3.webp) *Mirror selfie* *Photos made in Sozee, ready to schedule.* ## Mistakes to avoid - **Connecting the wrong account.** Check which account you're signed in to before connecting Instagram or Facebook. - **Linking accounts to the wrong character.** Accounts belong to the character picked in Connected Accounts. - **The same caption everywhere.** A caption that works on Instagram may not suit Reddit or X. Edit it per platform. - **Posting a 4:5 photo as a Story.** Stories and Reels are vertical. Make them at 9:16. Connect your accounts once and let the calendar do the rest. [Open Social Planner](https://app.sozee.ai/scheduler) ## Related guides - [Agent: research, make and schedule from one chat](https://www.sozee.ai/guides/ai-agent): Sozee's Agent works like an AI social media manager: research what's trending, make photos and videos of your character, and schedule posts in one chat. - [How to make an AI influencer](https://www.sozee.ai/guides/ai-influencer): How to make an AI influencer in Sozee: plan the persona, create a consistent character, make a first photo set, then post and grow on social. - [Image to video AI: turn a photo into a video](https://www.sozee.ai/guides/image-to-video): Image to video AI in Sozee: pick a photo from your Vault, describe the motion, choose length and quality, and turn it into a video of your character. All guides: https://www.sozee.ai/guides