--- title: "How to make an AI influencer: persona, photos and posting — Sozee" description: "How to make an AI influencer in Sozee: plan the persona, create a consistent character, make a first photo set, then post and grow on social." url: https://www.sozee.ai/guides/ai-influencer category: "Start here" updated: 2026-11-11 --- # How to make an AI influencer > An AI influencer is a character with a face, a personality and a feed that feels like a real person's. This guide takes you from a blank page to your first scheduled post: plan who they are, create the character, make a first set and keep the look the same every time. Start here · 7 min read · Updated 2026-11-11 ![Three photos of one AI influencer: a café morning, a rooftop night out and a close-up.](https://www.sozee.ai/assets/gen/golden-hour.webp) ## What you'll learn - How to plan a persona people remember - How to create the character in Sozee - How to make a first photo set that looks like one person - How to post, read the results and keep going ## What an AI influencer is An AI influencer, sometimes called a virtual influencer, is a character who posts like a person: the same face in every photo, a recognizable style and a voice in the captions. The followers come for the personality. The pictures are how they meet it. In Sozee you build that character once, then make photos, videos and voice notes of them whenever you need content. Everything below is the order that works best. *Made in Sozee:* ![A blonde woman in a grey hoodie working on a laptop by a café window.](https://www.sozee.ai/assets/gen/golden-hour.webp) *Café morning* ![The same woman laughing on a rooftop at night in a gold sequin dress.](https://www.sozee.ai/assets/gen/streetwear-city.webp) *Rooftop night* ![A close-up of the same woman's face with a silver necklace.](https://www.sozee.ai/assets/gen/ref-face.webp) *Close-up* *One character, three posts. The face stays the same, so the feed reads as one person.* ## Step 1: plan the persona Decide who they are before you make a single photo. A clear persona makes every later choice easier: what they wear, where they go and what they'd say in a caption. - **A niche.** One lane is easier to grow than five. Home cooking, gym life, travel on a budget, quiet luxury. - **A place.** Where they live shapes the backgrounds: a small apartment in a big city, a beach town, a farmhouse. - **A personality.** Two or three words you could hear in their captions: warm and dry, loud and funny, calm and precise. - **Signature content.** The post people come back for: Sunday market hauls, 6am gym selfies, a weekly outfit check. - **An audience.** Who it's for. It decides the tone and the platforms. Save it in Sozee so you don't have to remember it. Open your character from **Characters**, then choose **Backstory** in the list on the right. Fill in the fields that matter, such as **Full name**, **Age**, **Based in**, **Niche**, **Personality**, **Signature content** and **Audience**, and press **Save backstory**. *In the app:* ![The Backstory page of a character, with Full name, Age, Based in and Niche filled in, and Backstory highlighted in the list on the right.](https://www.sozee.ai/assets/guides/ai-influencer/app-1-backstory.webp) ***Backstory** (1) holds the persona: name, niche, personality, background and day-to-day life.* > **What the backstory does** > > The backstory is used by the Sozee assistant to adapt ideas, captions and stories to your character. It never changes how your photos look on its own, so it's safe to write freely. ## Step 2: create the character Go to **Characters** and start a new character. You have two choices. *In the app:* ![The Build Your Character screen with two choices: Clone your likeness and AI character.](https://www.sozee.ai/assets/guides/getting-started/app-4-new-character.webp) *Choose **Clone your likeness** (1) or **AI character** (2).* - **AI character.** No photos needed. You pick traits such as skin tone, eyes and hair, and Sozee generates the face and body. This is the usual choice for an AI influencer. See the [AI character generator guide](/guides/ai-character-generator). - **Clone your likeness.** Upload a few face and body photos of yourself and Sozee rebuilds you. Choose this if the influencer is you. See [how to choose your photos](/guides/training). > **Adult content** > > Adult content is available to verified adults on eligible plans. A character based on a real person has to pass verification before it can be used for adult content. ## Step 3: make your first photo set Your first set is your character's introduction, so make it feel like a real week in their life rather than a run of portraits. 1. **Open Create and choose Image** Pick your character from the character button next to the prompt. 2. **Write one scene per prompt** Describe a moment from their life: “a mirror selfie in a small city apartment, morning light, oversized grey sweater.” The [prompting guide](/guides/prompting) covers the structure that works. *In the app:* ![The Image mode bar with the character button, the prompt box and the settings button highlighted.](https://www.sozee.ai/assets/guides/getting-started/app-2-image-bar.webp) *Your character (1), the prompt (2) and the settings (3). The price shows on Generate.* 3. **Make a handful, keep the best** Start with 1 or 2 images per prompt while you find the look, then pick the strongest few for the feed. 4. **Or ask Agent for a whole set** Open **Agent** and choose **Photo set** or **Photoshoot**. Agent asks what it needs and shows the plan before anything is made. See the [Agent guide](/guides/ai-agent). > **Mix the shot types** > > - A feed of nothing but close-ups looks like a model portfolio. Mix selfies, mirror shots, candid moments and the occasional wide shot. > > - Keep a few settings that come back, such as their kitchen, their gym and their favorite café. Repeated places make the character feel real. ## Step 4: keep the look consistent Followers notice when the face drifts. Sozee keeps your character's identity in every photo it makes of them, and a few habits keep everything else steady too. - **Always pick the character.** A photo made with **No character** is a stranger. - **Reuse your saved places and outfits.** Save their apartment, their go-to outfits and their props once, then pick them in Photo Control instead of describing them again. See [Photo Control in the prompting guide](/guides/prompting). - **Copy a pose, not a person.** To match a pose you've seen, use a [reference photo](/guides/reference-photos). The face stays your character's. - **Fix, don't regenerate.** When a photo is nearly right, change the detail with [Comment Edits](/guides/comment-edits) or In-paint instead of starting over. ## Step 5: post and grow Connect your character's social accounts once, then schedule straight from Sozee. Open **Social Planner**, go to **Connected Accounts**, pick the character and add each platform. The [scheduling guide](/guides/schedule-posts) walks through it. - **Post on a rhythm.** A steady schedule beats bursts. Set your daily posting slots once in **Schedule Settings**. - **Add video.** Turn your best photos into short clips with [image to video](/guides/image-to-video), or make a talking-to-camera post with [UGC](/guides/ai-ugc-videos). - **Give them a voice.** A saved voice lets your character send voice notes. See [AI voice clone](/guides/ai-voice-clone). - **Read the results.** **Analytics** in Social Planner shows what each post did, so you can make more of what works. *Made in Sozee:* Video: https://www.sozee.ai/assets/explore/v02.mp4 *A short talking-to-camera video made in Sozee.* ## Mistakes to avoid - **Don't do this** Start making photos before you know who the character is. Change their style every week. Post a perfect studio portrait every day. Write captions that could belong to anyone. - **Do this instead** Write the backstory first. Keep a few looks and places that come back. Mix candid shots with polished ones. Let the personality do the talking in captions. ## Questions people ask ### Do I need photos of a real person? No. An AI character is generated from the traits you pick, with no photos needed. ### How much does it cost to start? Character photos cost 1 credit each, and photos start at 1 credit at 1K. Pay As You Go starts at 10 credits for $10. See [how credits work](/guides/credits). ### Can I run more than one AI influencer? Yes. Pay As You Go includes one character slot, Creator includes three and Agency has no limit. Start with the character. Everything else builds on it. [Create your character](https://app.sozee.ai/characters/new) ## Related guides - [AI character generator that keeps the same face](https://www.sozee.ai/guides/ai-character-generator): Use Sozee's AI character generator to design a consistent AI character from traits, generate face and body shots, and keep the same face in every photo. - [How to schedule Instagram and TikTok posts](https://www.sozee.ai/guides/schedule-posts): How to schedule Instagram posts and TikTok posts with Sozee's Social Planner: connect accounts, write the caption, pick a time and read results in Analytics. - [Agent: research, make and schedule from one chat](https://www.sozee.ai/guides/ai-agent): Sozee's Agent works like an AI social media manager: research what's trending, make photos and videos of your character, and schedule posts in one chat. All guides: https://www.sozee.ai/guides